Marketing automation is a software platform which enables companies to effectively target customers with automated marketing messages across digital channels including email, websites, social media and text messages to generate sales leads. It’s a segment of CRM, used to cut down the repetitive task and increase overall marketing efficiency.
The companies can reach larger segments of their customers with personalized messages unlike past where the same message was mailed to all the customers in the list. Segmenting the audience is another feature which will help the S&M to target the right audience with the right messages and schedule them at the right time. Marketing automation platforms allow companies to deliver promotions, flash sales, conduct survey, to even small segments of the customer based on targeted campaign objectives for a particular region or demography.
|MORE REVENUE||REDUCES STAFFING COSTS||SAVE TIME & EFFORT (less repetitive task)|
A product for sales & marketing with easy to use features, that even a person with minimum exposure to computers with training will be able to manage;
- Prospect Identification: Capture anonymous and known visitor’s traffic at a contact level and see where the traffic is coming from
- Convert Visitors into Leads: capture visitors through webforms / landing pages, Dynamic Content triggered by page visits and behaviour help better personalization with your web visitors.
- Nurture Leads, Convert to into Customers: So now you have a lead, nurture them automatically. Start email campaign series, score your leads when they visit your site multiple times, automatically profile and segment your leads, start multi-channel campaigns (email, sms, and web notification).
- Respond and Schedule Mails
- Create and Schedule promotional campaigns
- Build Client List
- Segment Audience