Lead generation by GBMC, a marketing and communication firm based in Navi Mumbai. A lead is a contact information, demography of a prospective customer who is interested in your prodct and services
When your end user, consumer is inspired by your product or service of business which fulfils his needs, it generates certain interest and motivates him to initiate further action which could be to gather more information on the product and service or to initiate a purchase, if satisfied with the information. The end user then clicks a link provided which directs him to a page with further information on the product and service and a form for submission to capture details of the end user to initiate further action by the product service provider…and a lead is generated. Know More
A lead is generated for
- list building
- newsletter list acquisition
- sales leads
- reward programs
- loyalty programs
Are you generating sufficient leads?
A lead could be an individual visitor or a company / organization who are interested in your product or service. The leads are again sub divided into two:
Hot Lead: who are a qualified lead and ready for purchase with little or no convincing required, most of them who are well informed, requiring a small push to conversion
Cold Lead: the kind of leads which needs to be educated about your product / service and requiring more convincing for conversion.
What is conversion?
A conversion is an action taken by the visitor; it could be by submitting form, a phone call, a social share, download of informative materials from website. Keeping a track of conversion is absolutely essential to understand the performance of each channel, ROI to take an informed decision.
From leads –to- conversion funnel will help to decide on the number of leads required each month to achieve your goal.